Only last week Microsoft announced its decision to acquire Massive, as a part of its strategy to extend the advertising options for gaming solutions. Now this week it is Double Fusion which has bought Eiko Media. Eiko Media is a focused, niche marketing agency that specializes in both the promotion and utilization of emerging technologies to build compelling marketing and branding campaigns.Eiko Media, is the best bet if one has to reach tech-savvy population. Eiko media is also recognized as one of the first agencies representing console video game publishers in the sale of PERVASIVE, in game brand and product placement media.

The Value of the deal has not been disclosed.