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My college mate has been looking to buy a good car and has been evaluating for the past one month. Since he has returned from US, he was also keen to opt for a vehicle with “Automatic” Gears. If i am right, we have only Honda and i10 in these categories. Today i saw an attractive ad for “New Hyundai Verna” in Yahoo, which also had the word “Automatic in the ad”.  So, I was tempted to click the ads to learn more about the vehicle. Here is the landing page that i came across:

This particular landing page is trying to follow the best practices of not providing too many links. Restrict your visitor from clicking too many links. Absolutely fine. If so, there design team should have worked to have removed the Top Navigation

which doesn’t take the user anywhere.

Especially when some one is keen to know something more about the “CAR”,  since the landing page rests in http://www.zenithoptimediaindia.com/zed/Hyundai_Zed/Verna_Feb09/Hyundai_Verna_Feb09.aspx?web=Yahoo, it doesn’t take the user to “hyundaiverna.co.in”

Just sharing my views on Landing Page Optimization Issues that one can come across…..and this is a classic example in the Indian Environment…

I love CARS and have been crazy about cars since my childhood. When TATA created NANO, i felt very happy for the fact that, atlast an Indian Car has gained the world attention. More importantly it stood to reflect the engineering prowess of TATA’s. Today the TATA NANO got launched and Online Advertisements have started splashing. I believe every one is eager to buy a TATA NANO. Now here is the ISSUE…

A pretty advertisement, but when i click it…here is where it takes me too….

The site has not been available for the last 14 Minutes. I do not know how to notify their System Administrator. Can some one look into? How can an Online Campaign be managed this way? Is it that the site got too much of traffic? Is that they did not expect such a huge hit on their site?

Even the www.tatanano.com site gets redirected to http://tatanano.inservices.tatamotors.com/tatamotors/ and i get the same error. May be the effect of the Indian News Channels is working for TATA NANO.

Good Luck to TATA NANO…

Tomorrow, let me try my luck.

Here is the update that i could see to the notification:

So it just goes to show that the site has been experiencing heavy traffic